|
How to create an E-commerce website
|
|
Here are some five best and ultimate steps to create an ecommerce website professionaly 1. Establish Your Online Identity with the Right Web Address The first step toward e-commerce is selecting the name of your site.Your Web address (also called a URL or "domain name"), tells customers who you are and how to find you on the Internet. It is the core of your Internet identity - your online brand.And because no two parties can have the same Web address, your online identity is totally unique.
2. Select a web host company - Here are some features to consider when choosing a web hosting company for your ecommerce web site:
3. Prepare your product information - If you organize your products ahead of time in an excel spreadsheet, it will make it much easier for you (or your web site designer) to add them to the ecommerce web site.
Here are the columns to create in your spreadsheet: a) product categories and subcategories ie horse supplies-horse boots b) product options ie sizes, colors c) product ID number ie SK105 d) product description e) product image f) product price g) shipping calculations h) tax calculations
4. Open a PayPal account - The paypal shopping cart is one of the easiest payment solutions to integrate with your ecommerce web site. You won't have to bother with a merchant account, payment gateway or shopping cart and signing up for a paypal account is free. Paypal integrates all these services automatically and just charges you a small processing fee for each purchase. You can accept both paypal and credit card payments online. Customers don't even have to open a paypal account to purchase products with their credit card.
5. Market your web site - You will not make any sales if you don't actively market your web site. The most important action you should do on a consistent basis to increase your presence in the search engines is to build your link popularity (number of links pointing to your site). Contact sites related to yours and exchange links with them. You should also submit your site to the main search engines and directories.
Other methods of marketing include writing articles related to your site's material, advertising in ezines and pay per click advertising. Be sure to include offline advertising by including your web site address on all your stationary.
Building an ecommerce web site doesn't have to be complicated task. By following the steps outlined above,you can quickly and easily set up your site and start selling your products. |